Marketing activities take a substantial chunk of a company’s budget because it is a crucial activity which can improve the business performance and increase awareness. However, the use of promotional pens is a simple way of promoting a business yet it works effectively more than most expensive marketing strategies. The introduction of promotional pens has come as a relief to most companies because it is a less expensive way of marketing and you can personalize it to meet your needs. It is a cost-effective method of business promotion and creating awareness about company products and services. The following tips are crucial when you opt to purchase promotional pens for your company.
Create a budget – You need to determine the amount of money that the company requires for promotional activities and the amount to dedicate specifically to promotional pens. As this might be your first time using promotional pens in the business, you need to know the detail of cost of purchasing promotional pens before you make a budget for it. Consulting some of the companies that have used promotional pens can give you a hint of the kind of expenses you will have to meet and an approximate amount of cash that can pay for every expense. You can proceed to look for promotional products suppliers in the market and get quotations for producing a specific number of promotional pens that you might use for a start. Take your time to compare the rates of different suppliers but do not settle for the cheapest offer because it is likely to comprise the quality of pen that it produces.
Pen labeling and design – The outlook of the promotional pen is critical because it reflects the image of your business. The techniques used for suppliers for pen labeling are laser engraving and the usual printing using a machine. You must come up with appropriate information for this purpose, and that would include the use of company name, logo and contact information. When the pens include such information, then it becomes effective for its purpose of promotion. You must also come up with a suitable pen design. If you are not conversant with existing models, the suppliers can help you choose an appropriate one.
Pen color – You can choose the best color depending on your preference, or you can opt for a combination of colors. It is advisable to use colors that are associated with your business. The company colors are an image of the business, and many people can recognize them. Use attractive colors that can get the attention of clients to notice your business. This process calls for inclusive participation by engaging employees and other stakeholders who can give essential suggestions.